DigiPack Analysis/research(3 examples)

1.

This is a digipak created for the well known band The 1975. They are a boy band who formed in 2002 and are best known for their indie music. This is the front cover for their digipak, which is simple and clear by portraying their logo on the front. The conventions of this front digipak is that it is in black and white, which is a representation of indie genre, and shows that they tie specifically into their ways.
The object of their logo is lighten up in bright UV style neon lights, in an empty room of darkness.

This is the back of the digipak which is similar to the front in terms of how it is structured and laid out. The bright neon style object is still there in the dark empty room. However this time, there is a song list on the back of it in a clear white font, which is easy for the audience to read. A convention that I find rather interesting about this is that the lit up object actually reflects off of the floor, which gives the whole digipak a feel of 3D.






This is the inside of the digipak, which is clear and concise. The print is rather small, which is suitable as it is just the small print about the producers and copyright ect.
There are production labels and record labels portrayed within this, which may be something we can include as we create our digipak.

This is how the CD itself looks, which is so simple and easy to create. This clearly states who the CD is by, incase it gets misplaced from the rest of the digipak, and it links into the other pieces of it too.

2.

Bastille - "Bad Blood"

The writing is a good contrast to the background image as its white on black which always shows up well. The image is very dark, and a simple but effective idea. It doesn't particularly link with the album title of Bad Blood as it's someone running down a road at night with what looks like car lights on them, but it still looks good and the colour of the writing matches the lines on the road nicely. It has all the acknowledgements on the front in very small writing, but we'd rather it was on the back as it does make the cover look slightly more cluttered then we would prefer.
The picture on the back cover is similar to that on the front, its the same road but now its a cars headlights, probably the source of the light on the front cover picture (which is a nice way to link them up).
The font for the list of album songs is the same as on the front, and also in white. For ours we are going to make sure that the writing matches in this way, as we think that visually it will just look better. It also includes Bastille's web address and the record company on the back, something which is important and provides people who buy the album with access to more information.
We like the simplicity of Bastille's album cover, but personally think the image is too dark and abstract for our vision of a digipak. The font is unique and easy to read, something we will try to carry over to our own design.

3.

Chase and status - No More Idols.

I choose to analyse Chase and Status's album No More Idols as it in a way challenges it genre with it being electronic dance.

Front cover



By using bold colours it puts emphasis on the genre of music the album holds, electronic. The bright yellow connotes excitement linking to the upbeat excited vibe which as the audience we would expect from this particular genre of music. You could also suggest that the bright colours are used to highlight the huge base within this bands work as it creates a buzz for the audience with yellow being a bright, vibrant colour it reflects that.

The background creates a huge contrast with the text on the album cover due to the black and white. Chase and Status's are known for their crazy gigs where violence can occur, this perhaps is why they used a bulldog as the album background to reflect on this matter. I think the album is very unique and stands out which again, puts emphasis on the uniqueness of this band and their music.

Back cover

The black and yellow theme follows throughout to the back cover. As previously mentioned the colour scheme creates a sense of danger. This again fits to the electronic genre as the excited vibe can become violent when dancing. The back cover also intrigues its audience as it features huge names in music such as Plan B and Liam Bailey.

Inside the album



The inside of this particular digipak is seen as different in comparrison to others as No More Idols blantenly focuses on the power of advertisement. By using live photos of the bands performances at gigs it gives the audience an insight as to what seeing them live would be like. By being unique (such as their music) it creates a really effective and powerful promotion techinique  for them.

CD


And finally, the CD within this album is just another hightlight as to what i have already mention previously. The simple design suggests to the audience that this band want you to focus more on their music more than anything rather than them promotiing their identity which has taken over the music industry drastically over the recent years.