Hybrid based music video example
An example of a hybrid video (combining both narrative and performance) is the song"SIGN ON" BY RAT BOY.
The videos are shot in the style of videos from the 80's with garrish eye catching visuals and lots of hand held footage cutting back and forth between the members of the band as they are trying to have a good around the town having and neon-twinged visuals of the band preforming with their instruments.
This video was inspired the rock videos of legendary singer-songwriter Morrissey.
PERFORMANCE BASED
A famous performance based Music video is "Will You Be There" By The Sherlocks. It focuses on the performance of the band solely taking place in a warehouse.With the video taking place with black and white noir-ish background and camera effect.Whilst inter-cut with closeups of the band members instruments. The whole set makes the very simple band performance eye catching and they are all dressed in similar eye-catching outfits consisting of Leather Jackets,denim Jeans(jacket in the case of the bass player on the left) and Plain Color or Striped Shirts .
Narrative Based
A Famous example of a Narrative-Based Music video Is The Song "Take On Me"by A-ha
The linear story-line narrative is an example of amplification; the director has clearly had some freedom with the way in which he interprets the lyrics. There is a very clear representation of lyrics; but rather than having a very literal representation the director has chosen to use a more indirect means of addressing the audience; making it seem almost like a story. The narrative centers around the romance between the comic book man and the reader. There is a certain hint of the "against all odds" "love conquers all" stereotype present within the video- a popular theme within the new wave genre.
CONCEPT BASED
A Famous Example of a concept-based video is the song "Electric feel by MGMT .This video seems to make no sense, although they have used abstract metaphorical images with mild links to the song, when they split the moon open with the 'look' of an electric liquid which links to the song title 'electric feel'. Not only does a concept base video allow the artist to go anywhere with the artistic flow but it can create an image for their band. This video gives the band a 'feel-good' and chilled out mood to people watching therefore it can make people feel these emotions everytime they watch this video. I believe concept videos have both advantages and disadvantages depending on what image the artist wants to create not just for the video but for their overall look.
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